The third annual Marketing Boot Camp was held at FACE on November 10-11, 2022. The purpose of this important workshop is to assist new and existing schools to better identify and demonstrate their distinctive as Principle Approach centers of learning in their greater communities. The Marketing Boot Camp is part of the FACE Leading Schools Program, an exciting initiative which supports school leaders as they establish and grow Principle Approach schools that will endure for generations to come. FACE currently serves more than 40 Principle Approach schools in various stages of growth and development.
The Boot Camp faculty, with decades of experience in school marketing, included Dr. Carole Adams, Dr. Max Lyons, Dr. Mike Myers, and Carey Woodruff of FACE, along with Lisa Becker, Jill Diffenderfer, and Karol Hasting of Dayspring Christian Academy, a FACE Demonstration School near Lancaster, PA.
The 16 Boot Camp attendees from across the nation received training in the principles and methods of marketing their schools effectively. These school leaders left with a huge supply of innovative ideas, many new tools and models, and with their own customized marketing plan.
“I enjoyed hearing about Remember America and Mike’s history of the radio spots and what it’s grown into. Inspiring!”
“Creating font, logo, and website information was beneficial and the importance of excellence. So helpful!”
“Enjoyed the one on one time to work on materials while in the presence of the leaders.”
Attendees of the Marketing Boot Camp
Topics covered during the two-day event were:
- Marketing Biblically
- The Vision-Mission-Marketing Connection
- The Strategic School Logo and Branding
- Social Media Outreach with Excellence
- The Admission Process from First Contact to Family Enrollment Interview
- Re-Recruitment Basics that Yield Great Results
- Mission-based Event Planning and Management
- The Vital Role of the School Head in Marketing
- Creating Your Marketing Plan and a Marketing Calendar
For more information about the FACE Leading Schools Program, contact Dr. Mike Myers at mike@face.net.