FACE hosted the fourth annual Marketing Boot Camp November 9-10, 2023, at the Chesapeake, Virginia campus. This workshop, a cornerstone of the FACE Leading Schools Program, aimed to teach new and established schools how to communicate their unique identities as Principle Approach® schools in their local communities.
The Marketing Boot Camp was led by Dr. Michael Myers, Director of the FACE Leading Schools Program, alongside co-presenters Lisa Becker and Jill Diffenderfer, experienced marketing professionals. The team coached attendees in branding methods, advertising in both print and digital formats, social media, scheduling, special events, and developing a marketing budget emphasizing marketing challenges common to Christian schools.
The event was open to schools currently enrolled in the FACE Leading Schools Program, and attendees traveled from California, Missouri, and various parts of Virginia. The interactive and hands-on nature of the sessions were qualities that made this experience valuable. One participant said, “All the marketing information was great. The discussions were excellent.” Another expressed gratitude for gaining a clearer understanding of the Biblical foundations of the Principle Approach and how to communicate that.
For more information about the FACE Leading Schools Program, contact Dr. Michael Myers. You can email him at Mike@face.net.